Elevating a New Voice in Houston’s Luxury Art Scene
South House PR was proud to lead the launch of Avant-Art Gallery, founded by two dynamic women with deep roots in the art world. From concept to opening, we developed a refined press kit, executed a robust media relations strategy, and provided full-service support for the gallery’s debut, including on-site press coordination and post-event follow-up. Our work extended beyond launch, supporting Art Walks and exhibitions with strategic media outreach, influencer engagement, and high-end brand partnerships. Through creative pitching tied to cultural moments — such as the Houston Rodeo and Pantone Color of the Year — we secured standout press, including coverage of Steve Wruebel’s exhibition during one of the city’s busiest event seasons. Ongoing efforts positioned the founders as cultural tastemakers, earning features in outlets like Houston CityBook’s Cool 100. Today, Avant-Art is recognized as a sophisticated and relevant force in Houston’s evolving art landscape.
Client: Avant-Art Gallery
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Sophisticated, stylish, and refreshingly modern — Avant-Art Gallery stands at the intersection of contemporary art and elevated cultural experience. Founded by two visionary young women with deep roots in the art world, the gallery brought a bold new perspective to Houston’s luxury art scene. South House was trusted to shape its public debut and ongoing presence with precision, creativity, and intention.
As one of the most distinctive and high-touch clients in our portfolio, Avant-Art demanded a campaign as curated as the gallery itself. We executed by developing a refined, gallery-quality press kit, orchestrating a multi-tiered media relations strategy, and providing white-glove support for intentional events, including onsite press coordination, VIP guest management, and post-launch amplification.
But the success didn’t stop there.
Our ongoing work helped shape Avant-Art into a recognized authority in the luxury cultural space, with standout moments that blurred the lines between art, fashion, and lifestyle. We secured high-impact press coverage across top-tier outlets by tying exhibitions to timely cultural conversations — from leveraging the Pantone Color of the Year to spotlighting local connections during Houston Rodeo season. A highlight: our coverage of Steve Wruebel’s exhibition, strategically pitched and placed during one of Houston’s most competitive media seasons, garnered widespread attention and firmly established Avant-Art as a cultural destination.
Beyond media, we engaged influencers and tastemakers, forged brand-aligned partnerships, and positioned the gallery’s founders as leading voices in Houston’s creative scene — earning them features in coveted roundups like Houston CityBook’s Cool 100.