As pickleball surged in popularity across the country, South House partnered with PKL Social to position the Houston-based concept as more than just a place to play — but as the place to gather, compete, and connect.

From day one, we’ve worked hand-in-hand with the PKL Social team to shape the brand’s identity and momentum. Our efforts began well before opening, with strategic messaging development, pre-launch media buzz, and targeted community engagement to introduce PKL Social as a dynamic new player in the lifestyle and hospitality space. By framing the brand at the intersection of sport, socializing, and wellness, we created a strong narrative that resonated with both media and the community.

To sustain momentum post-launch, we led ongoing PR and digital media strategy focused on timely, high-impact coverage in local press, curated influencer campaigns, and collaborations with fitness, wellness, and neighborhood organizations. We highlighted PKL Social not only as a destination for casual players and pickleball enthusiasts, but also as a go-to venue for corporate events, private parties, league nights, and weekend hangouts — giving it that true Texas ice house feel.

Our storytelling approach centered around the lifestyle — not just the sport — and emphasized the brand’s personality: active, inclusive, and fun. The result? A nearly sold-out event calendar, a loyal, growing fanbase, and a brand that’s become synonymous with play and connection in Houston.

As PKL Social looks toward expansion and future markets, South House continues to guide the brand’s voice, visibility, and vibrancy — helping ensure its next chapter is even more buzzworthy than the first.