From Single Concept to Culinary Powerhouse
South House PR has been proud to partner with Sof Hospitality as the group has grown from a single fan-favorite restaurant into a James Beard–nominated collective of five acclaimed concepts across Houston and Austin. From the launch of Badolina Bakery to the buzz-worthy openings of Hamsa, Októ, and Aris, we’ve led integrated PR and social media efforts to position each brand as a must-visit destination. Through strategic media placements, community-driven partnerships, and curated digital content, we’ve elevated Sof’s profile at every stage — including supporting their recent expansion into the Austin market. Today, Sof Hospitality is recognized as a force in modern Mediterranean dining, with a loyal following and consistent media spotlight.
Client: Sof Hospitality Group
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South House has had the privilege of partnering with Sof Hospitality through a period of remarkable growth—transforming from a single beloved neighborhood destination into a James Beard–nominated restaurant group with a portfolio of five acclaimed concepts across from New Orleans through Austin — with Houston front and center.
Our work with Sof began with elevating the perception of Doris Metropolitan, and simultaneously the launch of Badolina Bakery, laying the groundwork for a brand rooted in elevated Mediterranean flavors and distinctive design. From there, we introduced Hamsa, Októ, and Aris, each with a robust media campaign powered by marketing resources that left no stone unturned. We highlighted each concepts’ unique voice and culinary point of view. For every opening, we crafted and executed tailored PR and social media strategies—from buzz-building preview events and earned media coverage to influencer engagement and high-impact digital storytelling.
As Sof Hospitality expanded, so did our approach. We facilitated key media placements in national and regional outlets, secured strategic partnerships with community and cultural organizations, and developed content-forward campaigns to grow brand awareness and build lasting customer loyalty. When Sof made its first move outside of Houston with a debut in Austin, we extended our efforts to support a seamless and high-profile market entry.
Today, Sof Hospitality stands out as a leader in modern Mediterranean dining—respected by industry peers, celebrated in the press, and beloved by a growing community of fans. We’re proud to continue helping shape the narrative behind one of Texas’s most exciting culinary collectives.
